Why are traffic calming devices so necessary?

Traffic calming devices and driver feedback signs have been proven again and again to actively encourage driver compliance to posted speed limits.

The unfortunate truth is, most drivers do not notice, or otherwise ignore, posted speed limits. In one Minnesota study, researchers observed several locations in which the posted speed limit decreased rapidly. The traffic study found that 63% of drivers consistently traveled at 15 mph over the posted speed limit, greatly endangering the safety of drivers, pedestrians, and roadside work crews. Within the first week after interactive driver feedback signs were installed, however, driver speeds dropped by an average of 6 mph, and steadily decreased over the year-long course of the study.

Why you should choose DriveBrite™

TraffiCalm’s DriveBrite™ unique, modular radar feedback signs make roadways and highways safer for everyone, from the contractors that install the signs, to the drivers and pedestrians they alert. Interactive speed signs move the driver from a relaxed mental state into an alert and active state of awareness, making them conscious of and able to adjust their own speeds to comply with posted speed limits.

With DriveBrite™ speed display signs, Municipalities are able to calm traffic in problematic areas, thereby improving community safety. School districts can alert drivers of active school zones with programmable, eye-catching and attention-grabbing signs that change to display reduced speed limits during hours of increased student pedestrian traffic. Many neighborhoods are turning to driver feedback signs to enforce adherence to the speed limit.

Safety, Quality, Excellence

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Speed limit compliance in areas of high pedestrian traffic is far more important than the average driver thinks. For example, 15% of pedestrians struck by cars at 20 mph receive fatal injuries, while a staggering 55% of pedestrians will sustain fatal injuries when struck by vehicles moving at 30 mph, just 10 mph faster. Speed limit compliance is critical in areas of high pedestrian traffic, including neighborhoods, schools, business parks and campuses, military bases, and more. DriveBrite™ radar speed signs are instrumental in encouraging driver awareness of posted speed limits and subsequent adherence.

Quality starts in the design process. That dedication to quality extends to all areas of TraffiCalm Systems, from manufacturing to even your local TraffiCalm Partners, who embody that excellence in their customer service and commitment to helping find practical solutions to your specific needs.

With a wealth of models and a host of unique features, DriveBrite™ modular driver feedback signs are suited to fit any need, from highway display to neighborhood traffic calming. Find out more by visiting the pages above, or contact a Local TraffiCalm Partner near you.